They say every ending is a new beginning, and so today I had the honor of celebrating a new beginning for Mark and Doug Berkowitz, the 3rd and 4th generation of Derby Appliances of Edison, as they voiced their final Derby Appliances commercial. I had the honor of meeting them 17 years ago when I began working in the Creative Services department of Magic 98.3. Over the years I have witnessed the changes and growth of the business and of Doug, who I had the honor of watching from afar as he grew into the wonderful man he is today.
Recently, Mark Berkowitz decided that it was time to retire, which led him to the studio today for the recording of that final spot, with hugs all around and the sharing of personal stories and memories of times past.
Local businesses are the life’s blood of the community–supplying jobs, opportunities, friendships, and more– and so closing after 67 years is no small feat. It’s like watching a family member move away to begin life anew.
Before that move, however, you can still stop by and reminisce with the Berkowitz family at Derby, as they finish closing up shop and for Mark, beginning the job of enjoying his retirement. You can visit at 1599 Lincoln Highway, in Edison!
Best of luck to Mark on his retirement and to Doug, as he begins his next chapter!