Jack has a new teammate.
One of baseball’s most iconic snacks – Cracker Jack – is adding a new player to its lineup. Frito-Lay (Cracker Jack’s parent company) announced on Tuesday, April 5 that “Cracker Jill” will be the brand’s newest face on packaging.
The move is an effort to support and celebrate women in sports. Cracker Jill will come to life through five different special-edition bags at Major League ballparks across the country this summer.
“We are constantly inspired by the many women who are making history by breaking the mold, and we want to celebrate their achievements while supporting the progress,” said Tina Mahal, vice president, marketing at Frito-Lay North America in a press release. “Cracker Jack has been part of sports for over a century, as records were made and rules changed. We’ve been so inspired by how girls and women are changing the face of the game, so in this spirit we introduce Cracker Jill to show girls that they’re represented even in our most iconic snacks.”
To learn more about Cracker Jill, fans can click here or watch the clip below.