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It’s the spookiest time of the year, and Krispy Kreme… make that Krispy Skreme (for now anyway), is celebrating in lots of ways – including a free doughnut for any visitor’s on Halloween Day in costume.

As part of its annual October Halloween promotions, Krispy Kreme is rebranding temporarily as “Krispy Skreme,” with a fun new Halloween-inspired logo. They’ve also got a ghost – errr host – of other promotions planned to celebrate the spooky season.

First, starting today, there are four new Halloween themed doughnuts:

  • Abra Cat Dabra Doughnut – An Original Glazed doughnut dipped in chocolate icing and black sanding sugar, decorated like a cat with icing and sugar fondant eyes. ​ 
  • Enchanted Cauldron Doughnut – A Glazed Chocolate Cake doughnut topped with Kreme™ and decorated like a cauldron with sprinkles and a pretzel witch’s “broomstick.”  ​
  • Bewitched Broomstick Doughnut – An unglazed shell doughnut, dipped in purple icing, decorated with an icing swirl and gold stars, and finished with green buttercream and a pretzel stick “broomstick.” ​ 
  • Spooky Sprinkle Doughnut – An Original Glazed doughnut dipped in orange icing and topped with a Halloween sprinkle blend.  ​ 

Along with the new treats, every Saturday will be a “Saturday Scary Sharies” day with $1 dozen doughnuts, with the purchase of another dozen. And even better, the dozen will be presented in awesome new spellbook boxes while supplies last (see below). You can also get the spellbook by purchasing a Halloween Dozen anytime this month.

And to cap the month off with glorious spooky perfection, anybody who visits Krispy Skreme on Halloween Day in their costume will get a free doughnut. No catch… other than the costume.

“We all deserve an incredibly great Halloween this year. So, we’re turning into Krispy Skreme for the month and scaring up some amazing Halloween doughnuts along with some spooky good deals,” said Dave Skena, Chief Marketing Officer for Krispy Skreme. “Help us have fun too by coming by on Halloween in costume and we’ll give you a free doughnut!” 

Lastly, you can celebrate the season with their new Caramel Apple Chiller as well.

Brandon Plotnick is a former sports journalist, now living in the digital space with interests all over the musical and pop culture map.