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Honus Wagner. LeBron James. Wayne Gretzky. And now… Pikachu?

The booming sports-card industry isn’t just about sports anymore. A set of 1st-edition Pokemon cards is headed to auction and expected to fetch upwards of $750,000.

All 103 cards in the set carry a Gem Mint 10 rating, including the prized Charizard – a copy of which sold for a whopping $369,000 on its own just last month.

Bidding on the set began Monday and runs through January 31.

You can read more about this story here.