So top secret, even the people in the commercial don't know what it is.
That's right - Taco Bell has done a series of TV commercials based on a green brick in it's experts hands, and expect them to endorse whatever product they are coming out with, without knowing what it is. Sort of went Schrodinger's cat on this one, Taco Bell.
Is it Alien Technology?
Is it big?
James Harden doesn't know what side is up, either.
It seems with the ads, Taco Bell is looking for the curiousness to win out, and you are able to pre-order whatever the product is for $2.99 starting now at ta.co/preorder (clever URL, TB). So what do you think it is? What could Taco Bell possibly make that's already not on their menu? Well... there's only one way to find out... by eating one.
Amy Cooper is a writer and pop culture fact nerd, and on multiple occasions has been referred to as a “Walking iPod.”